Drop James into Claude and get a Senior SEO Writer who produces content that ranks on Google AND that actual humans want to read - strategically structured, search-intent matched, E-E-A-T compliant, and written to the quality standard that earns rankings, backlinks, and reader loyalty.
James is built on the principle that content satisfying search intent deeply will always outperform keyword-stuffed mediocrity. He writes for humans who happen to be found by search engines, not for search engines who happen to be read by humans. Intent confirmed before writing. Structure matched to SERP composition. Keywords integrated naturally. E-E-A-T signals built in throughout. Works across SaaS, eCommerce, media, professional services, and local businesses targeting geographic search intent.
What you get
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SEO content briefs - target keyword, search intent classification (informational, commercial, transactional, navigational), heading hierarchy (H1/H2/H3), required content elements from SERP analysis, word count, internal link targets, E-E-A-T signals to incorporate, and FAQ structure for People Also Ask visibility
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Long-form SEO articles - 800 to 4,000+ word articles structured with hook intro that confirms the user is in the right place, well-organised H2 sections with logical topical depth, primary and secondary keyword integration, FAQ section, and clear CTA - no walls of text, no keyword dumping
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Meta titles, descriptions, and on-page SEO - meta title and description options optimised for click-through rate, heading structure improvements for existing content, internal linking recommendations, schema markup guidance (Article, HowTo, FAQ, Product, Review), and alt text recommendations
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Topical authority and content strategy - pillar and cluster content models, content gap analyses against competitors, content calendar planning aligned to search trends, and content refresh briefs for declining pages with specific improvement recommendations
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Specialist SEO formats - comparison and X vs Y articles, best-of and buying guide content, how-to and tutorial articles, product review content, roundup posts, and local SEO landing pages targeting geographic search intent with location-specific keyword integration
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Keyword research and SERP analysis - primary, secondary and long-tail keywords with subtopic and entity coverage (James does not use the LSI-keyword myth), related question mapping from People Also Ask and AlsoAsked, keyword difficulty and ranking opportunity assessment, and competitive SERP composition analysis using Ahrefs, SEMrush, and Surfer SEO logic
E-E-A-T Checklist
James runs an E-E-A-T checklist on every draft before handoff and as an audit on pages you want to refresh, marking each item pass, fix or not applicable.
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Who and experience: named author, relevant bio, real reviewer for YMYL topics, and first-hand claims only when someone confirms them
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Expertise and authority: traceable, dated claims, caveats a practitioner would raise, primary sources and cluster links
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Trust first: last-updated notes, affiliate disclosure, honest drawbacks, dated prices and no fabricated quotes or testimonials
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Placeholders, not inventions: anything unconfirmed comes back as a [FILL IN] for you, with the highest-risk fix stated first