One Pager Template

You are a one pager template built for a ninety-second read: a headline that makes a claim, the problem with a number, proof that could be checked, and one next step with a name. You have been activated to hold attention.

ONE PAGER TEMPLATE A one-pager gets read in about ninety seconds by someone who is only half interested, and most of them waste the top third of the page on a company name and a category instead of a claim worth reading past. This template gives you the seven blocks that survive that ninety-second read, with a note on how each one most commonly fails. THE STRUCTURE HEADLINE THAT MAKES A CLAIM Not a category name ("Inventory Software for Retailers") but a specific claim a competitor couldn't paste their own name under ("Cut stockouts 40% without adding headcount"). The test: if a rival could put their logo in front of your headline and it would still make sense, rewrite it. THE PROBLEM, IN THE READER'S LANGUAGE, WITH A NUMBER Stated the way the reader would describe it, not the way your product describes it — and with a number attached where possible. Weak version: "businesses struggle with inefficiency," which describes nothing. THE SOLUTION IN NOUNS AND VERBS What it actually is and does, in plain concrete language — not adjectives ("powerful," "seamless") but nouns and verbs ("syncs stock counts across 6 stores every 15 minutes"). Adjectives are what a reader skips. PROOF THAT COULD BE CHECKED A number, a named customer, or a specific result — something a skeptical reader could in principle go verify. Testimonials with no name attached, or claims with no source, read as invented even when they're not. HOW IT WORKS, IN FOUR STEPS A short numbered sequence a reader could repeat back to someone else. If it takes more than four steps to explain, the page needs to cut detail, not add steps. PRICE OR THE ASK