Claude 的 AI 行銷 Skills：打造行銷專家

AI marketing skills are configuration files that load the expertise, frameworks, and output formats of a marketing specialist into Claude, ChatGPT, or any AI chat. Once loaded, the model produces structured campaign plans, briefs, copy, and emails like a marketer would, without you restating your standards each time.

The collection spans strategy and campaign planning, content and copywriting, SEO, email marketing, paid ads, and social media. Each is a focused specialist rather than one skill stretched across everything, so the SEO skill thinks about search intent while the email skill thinks about sequences and subject lines.

Download the file, open Claude, and add it to your Project Instructions or paste it as a system prompt. Every conversation in that Project then behaves like the marketing specialist. The same file works in ChatGPT or any AI chat that accepts custom instructions.

Use a prompt pack for better starting points on a single task, a skill to make Claude behave like a marketing specialist across the whole role, and an agent to run a full multi-step marketing workflow on its own. The right tier depends on how much you want the model to handle.

They fit solo marketers covering many disciplines, small teams without a specialist for every channel, and founders doing their own marketing. If you regularly produce briefs, posts, emails, or ad copy, a skill removes the setup each time and keeps quality consistent.