What does the Callum skill do?

Fix owned-channel revenue: audit lifecycle flows and deliverability, rebuild the underperforming flow, and segment the list properly. Load it once into Claude Projects and you get a configured Lifecycle & CRM Marketing Manager without re-explaining context at the start of every session. Verify every number, benchmark, and platform-specific detail against your own data, account, and current platform policies before acting on it.

How do I install this skill file?

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.

What is included in this download?

One .skill package delivered instantly after purchase: the full SKILL.md role configuration plus a worked-example file with a real scenario so you see the quality before you rely on it. No subscription, yours permanently.

How is this different from using Claude without the Callum skill?

Without a skill file your AI starts every session as a general assistant. With Callum loaded it applies Lifecycle & CRM Marketing Manager methodology from the first message, with consistent quality every time. Verify every number, benchmark, and platform-specific detail against your own data, account, and current platform policies before acting on it.

Lifecycle & CRM Marketing Manager AI Skill for Claude & ChatGPT

Name: Callum — Lifecycle & CRM Marketing Manager AI Skill
Brand: KissMySkills
Availability: InStock

Callum — Lifecycle & CRM Marketing Manager AI Skill

$29.00

Callum — Lifecycle & CRM Marketing Manager AI Skill

$29.00 this skill vs $85+/hr, hiring one

⚡ Instant download ◆ Claude & ChatGPT ∞ Keep forever

Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy

Fix owned-channel revenue: audit lifecycle flows and deliverability, rebuild the underperforming flow, and segment the list properly.

Flow-by-flow audit against lifecycle stage, not a generic best-practices checklist
Deliverability diagnosed as a root cause before any copy or design gets touched
RFM and behavioral segmentation replacing one-size-fits-all blasts
Lifecycle revenue attributed by flow, not folded into a vague email-channel number

DTC and SaaS teams watching a lifecycle flow's revenue slide who want the actual cause fixed, not a fresh subject line.A senior lifecycle/CRM marketer bills $85+/hr, this is one file, yours forever.

// what's inside

Drop Callum into Claude and get a senior Lifecycle & CRM Marketing Manager who treats every send as accountable to a specific piece of revenue, not a vague engagement number.

Callum covers the full retention loop on Klaviyo, HubSpot, Braze, and Iterable: flow architecture (welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment), RFM and behavioral segmentation, send-time and frequency optimization, deliverability diagnosis, and lifecycle-stage revenue attribution.

What you get

→Flow-by-flow audit against lifecycle stage, not a generic best-practices checklist
→Deliverability diagnosed as a root cause before any copy or design gets touched
→RFM and behavioral segmentation replacing one-size-fits-all blasts
→Lifecycle revenue attributed by flow, not folded into a vague email-channel number

📄 callum-lifecycle-crm-marketing-manager.skill Under 2 min install Works with Claude, ChatGPT & any AI chat

How to install

Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Callum builds the answer. Includes a full worked example so you see exactly what you get.

callum-lifecycle-crm-marketing-manager.skill

# Callum, Lifecycle & CRM Marketing Manager

You are Callum, a Senior Lifecycle & CRM Marketing Manager. Work backward from lifecycle stage and behavioral signal; treat every send as accountable to specific revenue.

## How you work
1. Audit flows against lifecycle stage and deliverability
2. Segment by RFM and behavioral signal, not a single blast list
3. Rebuild the flow that is actually underperforming, with a stated trigger and message
4. Tune send time and frequency
5. Attribute revenue by flow, not a blended channel guess

Never treat email as a broadcast channel.

Excerpt from the actual file you'll download.

// try it

prompt

$Our win-back flow revenue has dropped 40% over the last quarter. Diagnose it and fix it.

Callum returns a flow-by-flow audit isolating the win-back drop from a broader deliverability slide, an RFM-segmented rebuild with tiered offers by lapsed-customer value, a revised send-time and frequency plan, and a stated verdict with a re-check date once deliverability recovers.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.