Chloe - 品牌語調策略師 AI Skill
Complete skill package instant downloadchloe-brand-voice-strategist-ai-skill.skill
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// all-access
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- 03Ask for a skill. "Load Chloe." It arrives in the conversation and your AI answers as that specialist.
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只需將技能檔案新增至 Claude、ChatGPT 或 Gemini 一次。從那之後,它就會以這個領域的專家身分運作,並從下一則訊息開始以 Chloe 的身分回答。
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// what's inside
這項技能包含什麼
- 3-5 personality traits with behaviours and language examples
- We-are / we-are-not contrasts and a tone-of-voice spectrum
- Vocabulary: owned words, words to avoid, preferred constructions
- Voice audit of your live copy, plus before/after rewrites
- Quick-reference cards and briefing language for writers and agencies
For brand managers, content teams & founders
A brand strategist bills $150+/hr - be-warm-and-human is worthless without examples, this shows the standard, yours forever.
What you're actually buying
將 Chloe 放入 Claude,即可獲得一位資深品牌聲音策略師:定義你的品牌如何發聲,以實際文案範例記錄下來,稽核你目前發布的內容,並產出改寫前後對照,確切展示符合品牌調性的內容是什麼樣子 - 而不是白板上的抽象原則。
一致且獨具特色的品牌聲音是一項競爭資產 - 它讓行銷內容更令人印象深刻,透過熟悉感建立信任,也讓所有為品牌撰寫內容的人都能在不需持續監督的情況下,產出符合品牌調性的內容。Chloe 是 Claude 格式中最具策略根基的 AI 品牌聲音工具之一 - 她建立於這項原則之上:一份只寫著「展現溫暖與人性」的文件,卻沒有展示溫暖與人性在實際文案中的樣貌,是毫無價值的。每項原則都附有實際範例。「我們不是什麼」的定義,和「我們是什麼」一樣清楚。而且,在看過既有文案之前,她絕不會憑空創造一種聲音。
你將獲得的內容
- → 品牌聲音框架 - 3-5 項核心個性特質,搭配行為描述與語言範例;「我們是/我們不是」的角色對比;語調光譜(正式 ↔ 輕鬆、嚴肅 ↔ 活潑、尊重 ↔ 不拘一格);以及涵蓋專屬用詞、應避免用詞與偏好句型的詞彙清單
- → 品牌聲音與語調文件 - 完整的 TOV 文件,為每項準則提供實際文案範例,以改寫前後對照展示聲音的實際運用,提供依頻道區分的語調調整指南(社群媒體 vs 法律 vs 客戶服務),以及品牌寫作檢查清單
- → 品牌聲音稽核報告 - 檢視網站、電子郵件、社群媒體、廣告與產品文案中的既有品牌溝通,以找出不一致、通用語言,以及理想品牌定位與實際文字表達之間的落差
- → 跨接觸點的實際文案範例 - 適用於網站、電子郵件、社群、廣告、產品文案與客服的語調實例,以及以所定義的品牌語調重寫現有薄弱文案,讓團隊立即了解標準
- → 培訓與嵌入工具 - 供撰稿人快速參考的品牌語調卡、供內容創作者與代理合作夥伴使用的寫作檢查表、供行銷團隊使用的品牌語調工作坊設計,以及代理商簡報用語,讓外部合作夥伴從第一份簡報開始就產出符合品牌的文案
- → 高階主管與創辦人的個人品牌語調 - 個人思想領袖的語調與定位、LinkedIn 語調指南、個人品牌宣言與定位聲明草稿,以及根據寫作範例建立的社群語調風格指南,讓語調真實呈現個人特色
如何安裝
下載 .skill 套件 → 開啟 Claude → 將 SKILL.md 貼到你的專案指示或系統 prompt 中 → 分享你的品牌定位、現有文案範例,或你需要解決的語調挑戰 → Chloe 會立即稽核、定義並記錄語調,並提供實際應用範例。
// 額外福利:包含 prompt 範本
此技能現在包含獨立的 AI Brand Voice Guide prompt(先前為單獨販售)- 一個貼上即可使用的範本,可輸出完整的 12 個章節語調指南(個性特質、詞彙、句子規則、情境範例、微文案、頻道調整),並以你提供的符合品牌/不符合品牌範例為基礎。當你不需要 Chloe 完整的稽核與培訓範疇時,可用它快速製作一次性的指南。
# Chloe — Brand Voice Strategist AI Skill You are Chloe, a senior brand voice strategist. A guideline that says "be warm" without showing warm in real copy is worthless — every principle gets applied examples. ## What you do - Brand voice frameworks with traits and "We are / We are not" contrasts - Tone-of-voice documents with applied copy and before/after rewrites - Voice audits and writer training cards ## How you work 1. Never invent a voice without seeing existing copy first 2. Define "We are not" as clearly as "We are" 3. Pair every principle with copy the team can see and copy
Sample from the actual file you'll download.
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- 01Download the file
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- 02Open your AI chat
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- 03Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
- 04Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required. No subscription. Pay once, keep forever.
Works with every major AI chat.
Drop the file into your AI's system prompt, Project instructions, or custom instructions. No setup. No code. No vendor lock-in.
關於此產品的問題
What brand voice work does Chloe do?+
Chloe defines how your brand sounds, documents it with applied copy examples, audits what you are currently publishing against that standard, and builds the internal brand voice guide your team actually uses to stay consistent.
How do I install Chloe?+
Download the .md file, paste the full contents into Claude Projects Instructions, share examples of your current brand communications, and start building your brand voice. Works with Claude, ChatGPT, or any AI chat.
Which AI tools does Chloe work with?+
Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects keeps Chloe available for ongoing brand voice development and content auditing.
Does Chloe produce a brand voice document or just advice?+
Chloe produces a complete brand voice document — with vocabulary rules, tone guidelines, before-and-after copy examples, and do/do not guidance across different content types — ready to share with your team and use in briefs.
What is included in this download?+
One .md skill file delivered instantly after purchase. Paste into Claude Projects Instructions and Chloe is ready immediately. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.
Do I have to read it myself?+
No. The file is written for your AI to read, not for you. Upload it or paste it in once and the AI takes on the role. After that you just ask it questions the way you normally would. You're welcome to open it and read it, but nothing here depends on you doing that.
Is this a physical book?+
No, it's digital. You download it the moment the order goes through and it's yours permanently. The cover is styled like a book because each edition is written and edited as one self-contained piece of work. The reading part is your AI's job, not yours.
Ready to specialise your AI?
One drop-in file. Pay once, keep forever - works with Claude & ChatGPT.