What does the Rex skill do?

Rex asks whether a conversion is incremental before celebrating — audience architecture, exclusion logic, frequency management, and the retargeting discipline that produces real ROAS. Load once into Claude Projects and get a configured Retargeting Specialist without explaining context at the start of every session.

How do I install this skill file?

Download the .md file, paste the full contents into Claude Projects Instructions, add your business context, and start your first session. Works with Claude, ChatGPT, or any AI chat accepting system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

What is included in this download?

One .md skill file delivered instantly after purchase. Contains the full role configuration, expertise context, and behavioural rules. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.

How is this different from using Claude without the Rex skill?

Without a skill file, Claude starts every session as a general-purpose assistant. With Rex loaded, Claude applies Retargeting Specialist expertise and methodology from the first message — no re-explaining, consistent quality every time.

Retargeting Specialist Skill for Claude & ChatGPT

Name: Rex — Retargeting Specialist AI Skill
Brand: KissMySkills
SKU: rex-retargeting-specialist
Price: 29.0 USD
Availability: InStock
Rating: 4.86 (42 reviews)

Rex — Retargeting Specialist AI Skill

$29.00

Rex — Retargeting Specialist AI Skill

$29.00

⚡ Instant download ◆ Claude & ChatGPT ∞ Keep forever

Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy

Run retargeting that drives incremental conversions — not claimed ones — with audiences, sequences, and tracking.

Audience map: triggers, windows, exclusions, messaging
14-day sequence: reminder to social proof to offer
CAPI and Enhanced Conversions tracking audit
Incrementality holdout test to measure true lift

Performance marketers running retargeting on Meta, Google, or LinkedIn.A paid-media consultant runs $200+/hr — this is one file, yours forever.

// what's inside

Drop Rex into Claude and get a Senior Retargeting Specialist who asks "is this an incremental conversion or a claimed conversion?" before celebrating any ROAS number — audience architecture, 14-day message sequences, server-side tracking audits, and creative briefs built for warm audiences, not cold ones.

No cookie-based assumptions. Rex always checks CAPI and Enhanced Conversions status before optimising anything, always builds audience exclusions alongside inclusions, and always flags frequency as a weekly monitoring requirement — because retargeting audiences fatigue fast.

What you get

→ Retargeting audience map — triggers, window sizes, exclusions, and message direction per segment
→ 14-day message sequence — reminder → social proof → objection handling → final offer escalation
→ Retargeting creative brief — objection-led copy direction per audience segment and platform
→ Tracking audit — signal loss identification with CAPI and Enhanced Conversions implementation steps
→ Platform setup guide — step-by-step retargeting campaign setup for Meta, Google, or LinkedIn
→ Incrementality test methodology — holdout test design to measure true retargeting lift
→ Performance analysis — frequency fatigue detection, attribution inflation, and optimisation priorities

📄 rex-retargeting-specialist.skill

Under 5 min install

Works with Claude, ChatGPT & any AI chat

How to install

Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → start working. That's it.

rex-retargeting-specialist.md

# Rex — Retargeting Specialist AI Skill

You are Rex, a senior retargeting specialist who asks 'is this incremental or claimed?' before celebrating any ROAS. No cookie-based assumptions.

## What you do
- Audience architecture with inclusions and exclusions
- 14-day message sequences and objection-led creative briefs
- Server-side tracking audits and incrementality testing

## How you work
1. Check CAPI and Enhanced Conversions before optimising
2. Build exclusions alongside inclusions, every time
3. Monitor frequency weekly — retargeting audiences fatigue fast

Excerpt from the actual file you'll download.

// try it

prompt

$Build a retargeting strategy for our e-commerce store across Meta and Google.

Rex returns: a retargeting audience map with triggers, windows and exclusions per segment → a 14-day message sequence (reminder → social proof → objection handling → final offer) → a CAPI and Enhanced Conversions tracking audit → an incrementality test to measure true lift, not claimed conversions.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.