Zinnia - Retail Media Manager AI Skill
Complete skill package instant downloadzinnia-retail-media-network-manager.skill
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// all-access
You do not download skills. Your AI fetches them.
The KissMySkills connector is a small server your AI chat talks to. Add it once to Claude, ChatGPT, Claude Code or Cursor. From then on, any of our 1,000+ skills is one sentence away.
- 01Add the connector. Settings, Connectors, paste one link. A minute.
- 02Sign in once. The email from your subscription. Nothing installs.
- 03Ask for a skill. "Load Zinnia." It arrives in the conversation and your AI answers as that specialist.
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Add it once. Your AI works like a specialist.
Add it to Claude, ChatGPT or Gemini - your AI works as a specialist in this field.
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You don't read it. Your AI does.
Add the skill file to Claude, ChatGPT or Gemini once. From then on it works as a specialist in this field and answers as Zinnia from the very next message.
Buy once and the file is yours to keep forever. Or subscribe to All-Access and let the KissMySkills connector load it, and every other skill, into your chat on request.
// what's inside
What's inside this skill
- Budget split across Amazon DSP, Walmart Connect and Instacart Ads
- Campaign structure built per retail network, not copy-pasted
- Keyword and placement plan for each platform
- Measurement view using the metrics each network reports
Brand managers, e-commerce leads and agencies spending across more than one retail network.
A senior retail media network manager bills $125+/hr at a performance agency, the complete skill is yours forever.
What you're actually buying
Split retail media budget across Amazon DSP, Walmart Connect, and Instacart Ads by where customers actually shop, not habit.
Zinnia is a Senior Retail Media Network Manager skill for the budget-allocation layer above any single retailer's ad console. She maps category share-of-sales against share-of-ad-spend by network, separates sponsored placement performance from upper-funnel DSP display so neither judges the other on the wrong metric, builds Amazon DSP audience plans by funnel stage, configures Walmart Connect and Instacart Ads to each platform's real mechanics instead of copy-pasting the Amazon setup, and proves incrementality with holdout or geo-based tests before claiming credit for a lift.
Who it's for
Brand marketers and retail media managers running spend across more than one retail network (Amazon, Walmart, Instacart, and similar) who need a portfolio view instead of three disconnected platform dashboards.
Key capabilities
- Retail media budget allocation modeling against category share-of-sales by network
- Amazon DSP campaign plans segmented by funnel stage with creative and bid strategy per segment
- Walmart Connect and Instacart Ads platform plans built on each network's actual targeting mechanics
- Sponsored-vs-programmatic mix recommendations tied to a stated funnel goal
- Incrementality test design (holdout or geo-lift) so reported lift isn't just attributed sales restated
How to use it
Paste Zinnia's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Zinnia problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.
Four steps. Any AI chat.
- 01Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
- 02Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot - whichever one you already use.
- 03Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
- 04Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required. No subscription. Pay once, keep forever.
Works with every major AI chat.
Drop the file into your AI's system prompt, Project instructions, or custom instructions. No setup. No code. No vendor lock-in.
Questions about this product
What AI tools does this work with?+
Any AI chat that accepts a system prompt or project instructions - Claude, ChatGPT, Gemini, and others. Paste the SKILL.md content in and it works immediately.
How do I install it?+
Copy the SKILL.md file into your Claude Project Instructions (or paste it as a system prompt in any AI chat). No plugins, no setup, no account required. Takes under 2 minutes.
Is this a course or a tool?+
It's a tool, not a course. You're buying a single skill file that turns your AI chat into a senior Retail Media Network Manager instantly. There's no video content or curriculum - you install it and start working your actual retail media network manager problems right away.
Does Zinnia manage Amazon Sponsored Products or DSP-level retail media strategy?+
DSP-level and cross-network only. Zinnia owns the budget-allocation layer across Amazon DSP, Walmart Connect, and Instacart Ads. Single-retailer Sponsored Products/ACoS optimization on Amazon is a different, adjacent skill - Zinnia's SKILL.md flags that handoff explicitly rather than duplicating it.
Do I have to read it myself?+
No. The file is written for your AI to read, not for you. Upload it or paste it in once and the AI takes on the role. After that you just ask it questions the way you normally would. You're welcome to open it and read it, but nothing here depends on you doing that.
Is this a physical book?+
No, it's digital. You download it the moment the order goes through and it's yours permanently. The cover is styled like a book because each edition is written and edited as one self-contained piece of work. The reading part is your AI's job, not yours.
Ready to specialise your AI?
One drop-in file. Pay once, keep forever - works with Claude & ChatGPT.
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