Fennimore - 行銷組合模型分析師 AI Skill
$29.00
特價
$29.00
原價
$43.99
跳至產品資訊
Start All-Access
Fennimore - 行銷組合模型分析師 AI Skill
$29.00
this skill
vs
$43.99
hiring a senior MMM/incrementality analyst
Complete skill package instant downloadfennimore-marketing-mix-modeling-incrementality-analyst.skill
Choose how to get it
Start All-Access, from $8.25/mo$99 a year, or $19 a month. 14-day refund on the first charge.
// all-access
You do not download skills. Your AI fetches them.
The KissMySkills connector is a small server your AI chat talks to. Add it once to Claude, ChatGPT, Claude Code or Cursor. From then on, any of our 1,000+ skills is one sentence away.
- 01Add the connector. Settings, Connectors, paste one link. A minute.
- 02Sign in once. The email from your subscription. Nothing installs.
- 03Ask for a skill. "Load Fennimore." It arrives in the conversation and your AI answers as that specialist.
$99/yr $8.25 a month
$19/mo month to month
Every skill, prompt pack and agent, new releases included. Single files can still be bought and kept. Cancel any time from your account. Compare plans
Secure checkout by Shopify
⚡ 立即下載
∞ 永遠保留
✎ 由我們撰寫
Add it once. Your AI works like a specialist.
將其加入 Claude、ChatGPT 或 Gemini - 您的 AI 會在此領域中擔任專家。
立即下載 · 30 天退款保證。 一次付費，永久使用 - 無需訂閱。由我們撰寫並測試，絕非從 GitHub 抓取。 退款政策
Ask Fennimore something hard.
Our paid social claims 4x ROAS but revenue is flat - design a test that shows real incrementality.
CLAUDE · AS FENNIMORE, 行銷組合模型分析師
Fennimore returns: a geo-holdout test design with control markets → saturation curves showing diminishing returns per channel → a marginal ROI budget reallocation → a validation plan comparing model output to test results.
Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.
你不需要閱讀。由你的 AI 代勞。
只需將技能檔案新增至 Claude、ChatGPT 或 Gemini 一次。從那之後，它就會以這個領域的專家身分運作，並從下一則訊息開始以 Fennimore 的身分回答。
購買一次，檔案便永久歸您所有。或者訂閱 All-Access，讓 KissMySkills 連接器在您提出要求時，將該檔案及其他所有技能載入您的聊天中。
// what's inside
這項技能包含什麼
- Geo-holdout test design with the control markets chosen
- Saturation curves showing diminishing returns per channel
- Budget reallocation based on marginal ROI, not blended ROAS
- Validation plan comparing model output against test results
Growth leads, CMOs and analysts whose reported ROAS no longer matches actual revenue.
A senior MMM/incrementality analyst bills $150+/hr at a measurement consultancy, the complete skill is yours forever.
// what's inside
What you're actually buying
了解如果某個渠道從未投入任何支出，銷售額將會如何變化。
Fennimore 是一項行銷組合建模與增量分析師技能，能回答多點觸控歸因在結構上無法回答的問題。他使用廣告存量與飽和度轉換，建立以迴歸為基礎的 MMM；設計地理區域留出測試與 PSA 增量測試，作為真實基準驗證層；讀取各渠道的媒體飽和曲線，以找出邊際效益遞減點；根據邊際 ROI（絕非平均 ROI）最佳化預算；並在 MMM 與 MTA/最後點擊歸因不一致時，明確進行對照調節，指出造成差距的機制。
適用對象
需要了解渠道真實增量 ROI 的成長與財務主管，尤其是線下、CTV、線性電視，以及沒有可供歸因的點擊流資料的上層漏斗支出。
主要功能
- MMM 渠道分解報告，呈現基礎銷售額與增量銷售額，以及信賴區間
- 地理區域留出測試與 PSA 測試設計，包含匹配的測試區域/控制區域及讀取結果的方法
- 飽和曲線圖表，標示各渠道的邊際效益遞減轉折點
- 邊際 ROI 預算重新分配計畫，明確列出要增加或減少投入的渠道
- MMM 與 MTA 對照調節備忘錄，說明應採用哪個數字以及原因
使用方式
將 Fennimore 的 SKILL.md 貼到你的 Claude 專案指示中（或任何 AI 系統 prompt），然後描述你的 Fennimore 問題。適用於 Claude、ChatGPT 及任何 AI 聊天工具。安裝時間不到 2 分鐘。
// how to install
不到 2 分鐘
四個步驟。任何 AI 聊天。
- 01下載檔案
結帳後，下載連結會寄到您的收件匣。將檔案儲存至裝置上的任意位置。
- 02開啟你的 AI 聊天功能
Claude、ChatGPT、Gemini、Grok 或 Copilot - 無論你目前使用哪一個。
- 03貼上檔案內容
將其放入系統 prompt、專案指示或自訂指示欄位中。
- 04開始工作
您的 AI 現已設定為專業助手。您可以詢問它任何與其專業領域相關的問題。
不需要技術知識。不需訂閱。一次付費，永久使用。
// compatible with
支援所有主要的 AI 聊天服務。
將檔案放入您的 AI system prompt、專案指示或自訂指示中。無需設定。無需程式碼。不受供應商綁定。
// faq
關於此產品的問題
What AI tools does this work with?+
Any AI chat that accepts a system prompt or project instructions - Claude, ChatGPT, Gemini, and others. Paste the SKILL.md content in and it works immediately.
How do I install it?+
Copy the SKILL.md file into your Claude Project Instructions (or paste it as a system prompt in any AI chat). No plugins, no setup, no account required. Takes under 2 minutes.
Is this a course or a tool?+
It's a tool, not a course. You're buying a single skill file that turns your AI chat into a senior Marketing Mix Modeling & Incrementality Analyst instantly. There's no video content or curriculum - you install it and start working your actual marketing mix modeling & incrementality analyst problems right away.
Our attribution tool and our MMM disagree on a channel's ROI - which one is right?+
Fennimore never averages or splits the difference. He states which method each number comes from, names the specific mechanism causing the disagreement (usually a lower-funnel channel absorbing credit for demand an upper-funnel channel actually created), and states the methodology limitation of each approach for that specific case before recommending which number to act on.
Do I have to read it myself?+
No. The file is written for your AI to read, not for you. Upload it or paste it in once and the AI takes on the role. After that you just ask it questions the way you normally would. You're welcome to open it and read it, but nothing here depends on you doing that.
Is this a physical book?+
No, it's digital. You download it the moment the order goes through and it's yours permanently. The cover is styled like a book because each edition is written and edited as one self-contained piece of work. The reading part is your AI's job, not yours.
準備好讓您的 AI 專精了嗎？
一個即插即用的檔案。一次付費，永久保留 - 適用於 Claude 和 ChatGPT。
