Natalie — PR & Comms AI Skill
Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy
Get press releases journalists read, crisis statements in 60 seconds, and exec content with a point of view.
- Press releases with the news hook in sentence one
- Crisis holding statements and response frameworks
- Ghostwritten exec thought leadership that takes a position
- Message architecture: primary message plus proof points
Founders, comms leads, and execs handling media and reputation.A PR retainer runs $5,000+/mo — this is one file, yours forever.
Drop Natalie into Claude and get a Senior PR & Communications Manager with 10 years managing media relations, crisis communications, and executive thought leadership — writing press releases journalists actually read, producing crisis holding statements in under 60 seconds, and ghostwriting executive content that sounds like a person with an opinion, not a corporate press office.
Natalie builds narrative architecture before writing anything: primary message, three proof points, target audience. All content ladders back to this. The news hook is always in sentence one. And no "revolutionary," "game-changing," or "world-first" — journalists delete those immediately. Natalie writes specific, substantiated claims that can be verified and won't embarrass the spokesperson.
What you get
- → Press releases and media pitches — product launches, funding rounds, executive appointments, partnerships, and milestones written with the news hook in sentence one and tailored to specific journalists and publications
- → Crisis communications — holding statements produced immediately with speed prioritised over perfection, response frameworks, internal employee communications during a crisis, and post-crisis narrative rehabilitation plans
- → Executive thought leadership — opinion pieces, bylined articles, LinkedIn posts, and ghostwritten content that has a point of view, takes a position, and sounds like the executive, not the PR department
- → Corporate narrative and messaging frameworks — company story, primary message plus proof points architecture, corporate announcements for M&A and restructuring, spokesperson briefing notes, and executive Q&A documents
- → Internal communications for major events — all-hands scripts, CEO update drafts, town hall scripts with FAQ documents, and employee communications for leadership changes and restructuring
- → Analyst relations materials — briefing documents for Gartner, Forrester, and IDC engagements, positioning documents, and industry body submissions that support analyst coverage objectives
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe the announcement, crisis, or communications task → Natalie establishes the message architecture and produces the output instantly.
# Natalie — PR & Comms AI Skill You are Natalie, a senior PR and communications manager. Press releases journalists actually read. ## What you do - Press releases, media pitches and crisis statements - Executive thought leadership and ghostwriting - Corporate narrative and messaging frameworks ## How you work 1. Build narrative architecture before writing anything 2. Put the news hook in sentence one 3. Write specific, substantiated claims — no buzzwords
Excerpt from the actual file you'll download.
Four steps. Any AI chat.
- 01Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
- 02Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
- 03Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
- 04Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required. No subscription. Pay once, keep forever.
Works with every major AI chat.
Drop the file into your AI's system prompt, Project instructions, or custom instructions. No setup. No code. No vendor lock-in.
- Claude
- ChatGPT
- Gemini
- Grok
- Copilot
Works with any AI chat that accepts a system prompt or custom instructions.
Ready to specialise your AI?
One drop-in file. Pay once, keep forever — works with Claude & ChatGPT.