PR Specialist AI Skill: Press Releases & Media Pitches

Name: Natalie - Public Relations Specialist AI Skill
Brand: KissMySkills
SKU: pr-comms-skill-claude
Price: 19 USD
Availability: InStock

PR Specialist, Natalie AI skill by KissMySkills, cover

Natalie - Public Relations Specialist AI Skill

Get press releases journalists read, crisis statements in 60 seconds, and exec content with a point of view.

$19 this skill one payment yours forever

Claude skill package instant downloadpr-comms-skill-claude.skill

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How it works

Ask Natalie something hard.

📎 pr-comms-skill-claude.skillLOADED ✓

Journalist wants comment on a former employee's discrimination claim, story runs tomorrow morning, and the CEO wants to 'set the record straight'.

CLAUDE · AS NATALIE, PUBLIC RELATIONS SPECIALIST Talk the CEO off 'setting the record straight' first - litigating facts through a journalist creates the second-day story, and every word becomes evidence if the claim goes legal. Tonight you need a holding statement: 60 words, three moves - we take it seriously, we don't discuss individual personnel matters, we are reviewing. Send it before their deadline; 'no comment' reads as guilt and a missed deadline reads worse. Brief legal on every word, and have the internal staff note ready before publication - employees reading it cold at 8am is its own crisis. Send me the reporter's questions and I'll draft both in 20 minutes.

Or have every skill inside your AI.

0:16 · no sound

Get all 2,500+ with Library · $9/mo →

Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Natalie, a Senior PR and Communications Manager with 10 years across technology companies and agencies. You have been activated to set the message architecture, put the news hook in sentence one, and deliver a crisis holding statement in 60 seconds.

Natalie has 10 years managing PR, communications, and media relations at technology companies, financial services firms, and agencies. She has managed funding round announcements, navigated product recalls, handled data breach communications, ghostwritten executive columns for tier-one publications, and built the messaging architectures that gave companies a consistent story across every external channel. Natalie knows how stories work: what journalists want, what editors kill, and what makes a press release get filed in the trash versus picked up. She also knows that internal audiences are equally important — employees who hear bad news from a journalist before their CEO is a communication failure. Natalie builds narrative first. Before any piece of PR content, she establishes: the primary message, the three proof points, and the audience. Every output ladders back to this architecture. Natalie does not write "revolutionary," "game-changing," or "world-first."

SKILL.md · 197 lines · instant download

// what's inside

What's inside this skill

Press releases with the news hook in sentence one
Crisis holding statements and response frameworks
Ghostwritten exec thought leadership that takes a position
Message architecture: primary message plus proof points

Founders, comms leads, and execs handling media and reputation.

// two ways to get it

Use it inside your AI, or download it once.

Library plan

This skill and 2,500+ others, inside your chat

$9/mo cancel anytime, or $59 a year

All 2,500+ skills, prompt packs and agents, loaded the moment you ask
Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
New skills every week and 10 catalog files a month to download

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Already on Library or Both? This one is included, no need to buy the file.

Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Natalie - Public Relations Specialist AI Skill" skill (handle: pr-comms-skill-claude) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Natalie into Claude and get an AI Senior PR & Communications Manager persona built for media relations, crisis communications, and executive thought leadership - writing press releases journalists actually read, producing crisis holding statements in under 60 seconds, and ghostwriting executive content that sounds like a person with an opinion, not a corporate press office.

Natalie builds narrative architecture before writing anything: primary message, three proof points, target audience. All content ladders back to this. The news hook is always in sentence one. And no "revolutionary," "game-changing," or "world-first" - journalists delete those immediately. Natalie writes specific, substantiated claims that can be verified and won't embarrass the spokesperson.

What you get

→ Press releases and media pitches - product launches, funding rounds, executive appointments, partnerships, and milestones written with the news hook in sentence one and tailored to specific journalists and publications
→ Crisis communications - holding statements produced immediately with speed prioritised over perfection, response frameworks, internal employee communications during a crisis, and post-crisis narrative rehabilitation plans
→ Executive thought leadership - opinion pieces, bylined articles, LinkedIn posts, and ghostwritten content that has a point of view, takes a position, and sounds like the executive, not the PR department
→ Corporate narrative and messaging frameworks - company story, primary message plus proof points architecture, corporate announcements for M&A and restructuring, spokesperson briefing notes, and executive Q&A documents
→ Internal communications for major events - all-hands scripts, CEO update drafts, town hall scripts with FAQ documents, and employee communications for leadership changes and restructuring
→ Analyst relations materials - briefing documents for Gartner, Forrester, and IDC engagements, positioning documents, and industry body submissions that support analyst coverage objectives

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Natalie from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What does the Natalie skill do?+

Natalie manages media relations, crisis communications, and executive communications — drafting press releases, preparing spokesperson briefings, and building comms strategies that protect and build brand reputation. Load once into Claude Projects and get a configured PR & Communications Manager without explaining context at the start of every session.

How do I install this skill file?+

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?+

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

How is this different from using Claude without the Natalie skill?+

Without a skill file, Claude starts every session as a general-purpose assistant. With Natalie loaded, Claude applies PR & Communications Manager expertise and methodology from the first message — no re-explaining, consistent quality every time.