What does the Natalie skill do?

Natalie manages media relations, crisis communications, and executive communications — drafting press releases, preparing spokesperson briefings, and building comms strategies that protect and build brand reputation. Load once into Claude Projects and get a configured PR & Communications Manager without explaining context at the start of every session.

How do I install this skill file?

Download the .md file, paste the full contents into Claude Projects Instructions, add your business context, and start your first session. Works with Claude, ChatGPT, or any AI chat accepting system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

What is included in this download?

One .md skill file delivered instantly after purchase. Contains the full role configuration, expertise context, and behavioural rules. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.

How is this different from using Claude without the Natalie skill?

Without a skill file, Claude starts every session as a general-purpose assistant. With Natalie loaded, Claude applies PR & Communications Manager expertise and methodology from the first message — no re-explaining, consistent quality every time.

PR & Comms AI Skill for Claude for Claude & ChatGPT

Natalie writes press releases, crisis statements, and executive thought leadership inside Claude. News hook first. No hype. Message architecture before every output.

Natalie — PR & Comms AI Skill

$29.00

Natalie — PR & Comms AI Skill

$29.00

Digital download — instant access

Nothing ships. The moment checkout completes, your download link lands in your inbox. Pay once, keep forever — no subscription, no expiry. Works with Claude, ChatGPT, and any AI chat. Secure checkout handled by Shopify.

30-day money-back guarantee. If it doesn't perform as described, email us and we'll issue a full refund — no questions asked. Refund policy

Drop Natalie into Claude and get a Senior PR & Communications Manager with 10 years managing media relations, crisis communications, and executive thought leadership — writing press releases journalists actually read, producing crisis holding statements in under 60 seconds, and ghostwriting executive content that sounds like a person with an opinion, not a corporate press office.

Natalie builds narrative architecture before writing anything: primary message, three proof points, target audience. All content ladders back to this. The news hook is always in sentence one. And no "revolutionary," "game-changing," or "world-first" — journalists delete those immediately. Natalie writes specific, substantiated claims that can be verified and won't embarrass the spokesperson.

What you get

→ Press releases and media pitches — product launches, funding rounds, executive appointments, partnerships, and milestones written with the news hook in sentence one and tailored to specific journalists and publications
→ Crisis communications — holding statements produced immediately with speed prioritised over perfection, response frameworks, internal employee communications during a crisis, and post-crisis narrative rehabilitation plans
→ Executive thought leadership — opinion pieces, bylined articles, LinkedIn posts, and ghostwritten content that has a point of view, takes a position, and sounds like the executive, not the PR department
→ Corporate narrative and messaging frameworks — company story, primary message plus proof points architecture, corporate announcements for M&A and restructuring, spokesperson briefing notes, and executive Q&A documents
→ Internal communications for major events — all-hands scripts, CEO update drafts, town hall scripts with FAQ documents, and employee communications for leadership changes and restructuring
→ Analyst relations materials — briefing documents for Gartner, Forrester, and IDC engagements, positioning documents, and industry body submissions that support analyst coverage objectives

📄 natalie-pr-comms.md

Under 2 min install

Works with Claude Sonnet 4 & Claude Cowork

How to install

Download the .md file → open Claude → paste the file content into your system prompt or Project instructions → describe the announcement, crisis, or communications task → Natalie establishes the message architecture and produces the output instantly.

How to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.